Some blogs which are must read!

As marketers, we should follow some sites and blogs to keep abreast with the latest technological changes and trends in developing strategic campaigns. I am listing few top followed sites by marketers around the globe.

The LinkedIn Blog

http://blog.linkedin.com - Editor Daniel Roth manages this blog that offers industry insights from one of the biggest social media players around, LinkedIn.

Danny Sullivan 
http://searchengineland.com/ - Search Engine Land is a news and information site covering search engine marketing, searching issues and the search engine industry. The site is led by journalist Danny Sullivan, who has been covering search for the past 11 years.

Seth Godin

http://sethgodin.typepad.com- Seth Godin’s riffs on marketing, respect, and the ways ideas spread. If you don’t know Seth, the writer of numerousbestselling books about marketing, you need to check out his ever popular blog.

Business 2 Community
http://www.business2community.com aims to provide a balanced view of the current business landscape based on industry news and trends, as well as real-life experiences. We feature daily news, information and blogs on Marketing, Strategy, Branding, Public Relations, Social Media, Tech & Gadgets and Entertainment. Our mission is to expand readers’ awareness of business best practices and to encourage participation.

Hope these sites are helpful for building your strategies.

Cheers - SRK Iyer

What is the difference between Dimensions & Metrics in Google Analytics?

As a marketer you usually will get one or more metrics for one dimension. A dimension can be measured in several metrics, but not the other way around. That's why the metrics are the columns, the dimensions are the rows in every report table.

A metric is usually something you can count: 10 or 100 Visits, 1,000 or 10,000 Pageviews, 400 Total Events.

A dimension is what you are applying the metric to: the Page Title, the Page Path, the Event Label. 

So for example, the dimension 'Page Title' can be analyzed via the metrics 'Pageviews', 'Unique Pageviews', 'Time on Page', 'Exit Rate' and so on. So a metric is a way to look at a dimension.

Hope this i helpful.

To understand the specifics of Dimensions & Metrics please visit the Google developers reference guide:
https://developers.google.com/analytics/devguides/reporting/core/dimsmets

Cheers - SRK Iyer

How does Google metrics help businesses?

Unlike the 80's and the 90's where marketers, where highly dependent on sales figures to figure out their numbers for marketing efforts, a significant change was seen in the 2000's with the emerging digital world which made it seemingly easy to track your every $ spent from Marketing budgets.

It is very important as a marketer to understand various tools available to track your performance as it would not only give you good understanding of your spends but also makes sure that we make developing efforts.

Google provides two important solutions that can help drive a social media performance: Google+ and Google Analytics social reports.

As of today we have many softwares which use the Google Metrics as a base to calculate the ROI's for every social media campaign. Metrics provide the in-depth analysis on how your campaign are doing and how can we improve on our efforts do better.

Cheers - SRK Iyer

Share your strategies for the fall

Blog it!

Happy or not the summer is about to end and businesses are looking for newer strategies coming fall. I shall be creating blogs and discussions to make sure that we could question our approaches. Fresh ideas are welcome and some old ones can be discussed with results. Hope we all are on the same page and continue to develop strategies for longer run...!

Happy blogging - SRK Iyer