Strategy & Competitive Environment

Dear followers 

Here's an interesting article from HBR on research conducted by them over  fully three-quarters of the executives surveyed at 120 companies around the world in 10 major industry sectors were well aware of the need to match their strategies — and the process by which they create them — to the specific conditions of their competitive environment.

Hope you enjoy reading it - 

Does Your Strategy Match Your Competitive Environment?

Cheer - SRK Iyer!

Arm-No-Strong (Negative branding)

Dear followers,

This news is an classic example of brands vs negative branding. As Lance Armstrong, looses his decade old sponsorors like Nike and other brands who ended their business relationship, one week after a U.S. anti-doping agency made public the doping evidence it used to strip him of his Tour de France titles.

How sad to see a legend go down and brands trying to escape the negative branding!

Click on the below link to read the article.

On Lance Armstrong and doping, Nike draws its finish line - The Globe And Mail

Cheers: SRK Iyer

Marketing Tactics that costs nothing

Dear followers

Here's an article, which gives you tactics on free marketing. This article was published in Forbes magazine and was written by Kate Harrison. Hope you find it an interesting read.

Click on the below link to read the article.
5 Marketing tactics that cost (Almost) nothing

 Cheers - SRK Iyer