Dear followers,
This news is an classic example of brands vs negative branding. As Lance Armstrong, looses his decade old sponsorors like Nike and other brands who ended their business relationship, one week after a U.S. anti-doping agency made public the doping evidence it used to strip him of his Tour de France titles.
How sad to see a legend go down and brands trying to escape the negative branding!
Click on the below link to read the article.
On Lance Armstrong and doping, Nike draws its finish line - The Globe And Mail
Cheers: SRK Iyer
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