How to sync your Facebook calendar to your Google Calendar

The web calendar that Google provides is easily one of the best.In case you are worried that Google is acting on your private data in calendar you can opt out of this.

Let's get started.


Importing Data from Facebook

Step 1:

Log in to you Facebook account and on the left sidebar click on Events.It is highlighted in the picture to the left.

Step 2:On the right hand of the page and you can see an edit button "*" beside the "Today" button. click on that image and then click on export. When you click on Export, it will provide you with a URL. Copy the URL.

Step 3:

Now log in.to your Google calendar, towards the left of calendar you will see an item named Other Calendars and small drop down button to the right of it. Click on it and then click on 'Add by URL' in the resulting drop down and then right click and click on paste to paste the URL which you got form Facebook. Then click on Add Calendar button and it will import all your Facebook birthdays into your calendar.

Cheers - SRK Iyer

Strategy & Competitive Environment

Dear followers 

Here's an interesting article from HBR on research conducted by them over  fully three-quarters of the executives surveyed at 120 companies around the world in 10 major industry sectors were well aware of the need to match their strategies — and the process by which they create them — to the specific conditions of their competitive environment.

Hope you enjoy reading it - 

Does Your Strategy Match Your Competitive Environment?

Cheer - SRK Iyer!

Arm-No-Strong (Negative branding)

Dear followers,

This news is an classic example of brands vs negative branding. As Lance Armstrong, looses his decade old sponsorors like Nike and other brands who ended their business relationship, one week after a U.S. anti-doping agency made public the doping evidence it used to strip him of his Tour de France titles.

How sad to see a legend go down and brands trying to escape the negative branding!

Click on the below link to read the article.

On Lance Armstrong and doping, Nike draws its finish line - The Globe And Mail

Cheers: SRK Iyer

Marketing Tactics that costs nothing

Dear followers

Here's an article, which gives you tactics on free marketing. This article was published in Forbes magazine and was written by Kate Harrison. Hope you find it an interesting read.

Click on the below link to read the article.
5 Marketing tactics that cost (Almost) nothing

 Cheers - SRK Iyer

Some blogs which are must read!

As marketers, we should follow some sites and blogs to keep abreast with the latest technological changes and trends in developing strategic campaigns. I am listing few top followed sites by marketers around the globe.

The LinkedIn Blog

http://blog.linkedin.com - Editor Daniel Roth manages this blog that offers industry insights from one of the biggest social media players around, LinkedIn.

Danny Sullivan 
http://searchengineland.com/ - Search Engine Land is a news and information site covering search engine marketing, searching issues and the search engine industry. The site is led by journalist Danny Sullivan, who has been covering search for the past 11 years.

Seth Godin

http://sethgodin.typepad.com- Seth Godin’s riffs on marketing, respect, and the ways ideas spread. If you don’t know Seth, the writer of numerousbestselling books about marketing, you need to check out his ever popular blog.

Business 2 Community
http://www.business2community.com aims to provide a balanced view of the current business landscape based on industry news and trends, as well as real-life experiences. We feature daily news, information and blogs on Marketing, Strategy, Branding, Public Relations, Social Media, Tech & Gadgets and Entertainment. Our mission is to expand readers’ awareness of business best practices and to encourage participation.

Hope these sites are helpful for building your strategies.

Cheers - SRK Iyer

What is the difference between Dimensions & Metrics in Google Analytics?

As a marketer you usually will get one or more metrics for one dimension. A dimension can be measured in several metrics, but not the other way around. That's why the metrics are the columns, the dimensions are the rows in every report table.

A metric is usually something you can count: 10 or 100 Visits, 1,000 or 10,000 Pageviews, 400 Total Events.

A dimension is what you are applying the metric to: the Page Title, the Page Path, the Event Label. 

So for example, the dimension 'Page Title' can be analyzed via the metrics 'Pageviews', 'Unique Pageviews', 'Time on Page', 'Exit Rate' and so on. So a metric is a way to look at a dimension.

Hope this i helpful.

To understand the specifics of Dimensions & Metrics please visit the Google developers reference guide:
https://developers.google.com/analytics/devguides/reporting/core/dimsmets

Cheers - SRK Iyer

How does Google metrics help businesses?

Unlike the 80's and the 90's where marketers, where highly dependent on sales figures to figure out their numbers for marketing efforts, a significant change was seen in the 2000's with the emerging digital world which made it seemingly easy to track your every $ spent from Marketing budgets.

It is very important as a marketer to understand various tools available to track your performance as it would not only give you good understanding of your spends but also makes sure that we make developing efforts.

Google provides two important solutions that can help drive a social media performance: Google+ and Google Analytics social reports.

As of today we have many softwares which use the Google Metrics as a base to calculate the ROI's for every social media campaign. Metrics provide the in-depth analysis on how your campaign are doing and how can we improve on our efforts do better.

Cheers - SRK Iyer